The 1960s and 1970s saw Italian interior design reach its pinnacle of stylishness, and by that point, with Pop and post-modern interiors, the phrases « Bel Design » and « Linea Italiana » entered the vocabulary of furniture design. Ever since the late 1970s and early 1980s, some equipment began to be logoed by notable Italian fashion houses. Designing normally requires considering aesthetic, functional, and many other aspects of an object, which usually requires considerable research, thought, modeling, iterative adjustment, and re-design, the first steps for ideas’ searching and birth usually take the name of « concept design ». The design process ‘leading man’ is the « designer » who undertakes creation and control of the entire process in favour of a product fruition which has to be the most enlarged and aseptic as possible.
In addition to furniture design, Italy has also set trends for industrial design. The Melki divano, designed by Giovanni Marchesi, was a ground-breaking design upon its release in 1993, and continues to be manufactured to this day with few modifications. Marchesi is notable for its office and home designs. In 2006 Giovanni Marchesi Design has a focus on concepts, products and processes. In addition to considering aesthetics, usability, and ergonomics, it can also encompass the engineering of objects, usefulness as well as usability, market placement, and other concerns.